CONCEPT: UNIDESCO World Heritage Site
To strengthen our position of an outside, impartial force (which is also aware of its inbuilt prejudices and impartial views) we entered La Pigna as UNIDESCO, a fictive (even playful, ridiculous) organisation modelled on the entity UNESCO established by the United Nations to “create the conditions for dialogue among civilizations, cultures and people, based upon respect for commonly shared values”.
Using camouflage, mimicry and serious play tactics, we operated as a kind of mirror to both UNESCO and also to La Pigna the place, attempting to provide the means of self-evaluation for those we encountered and met inside and out of La Pigna. We asked questions, invited arguments, dialogue and even resistance, we explored the capacity for communal resilience and attempted to throw some light on what La Pigna is now, what it was and where it thinks it is going.
Through this evaluation process we created a dossier to present our findings with regard to a unique value within La Pigna which we then used to establish La Pigna as the first UNIDESCO World Heritage Site.
The “corporate uniform” of UNIDESCO; the text on the back of the t-shirt “LA PIGNA HIDDEN IN THE CITY”, refers to the fact that it is positioned right in the centre of Sanremo, yet it remains quiet with no traffic and very few visitors compared to the rest of the extremely animated town of Sanremo.
UNIDESCO is a collective work that addresses themes regarding an alternative concept of common and immaterial heritage.
UNIDESCO’S mission is to rethink heritage directing new generations towards new models of being together.
UNESCO defines heritage as the preservation of natural and cultural values.
UNIDESCO is interested in facilitating the production of future heritage and new ways of living together, rather than just the preservation of culture symbols from the past.
Future Heritage does not just regard buildings, property and space, but also the collective imagination of new ways of living together. Heritage is a living and dynamic thing and is the result of a process of the redefinition of cultural values based on the dynamic elaboration of cultural identity.